The psychology of food choice (frontiers in nutritional sciences) (by r. Berger and M. Raats)  

One of the central problems in nutrition is the difficulty to get people to change their eating behaviors to achieve an improvement of health. What is needed is a better understanding of the motivations of consumers, barriers to the evolution of diets and how we would have an impact on feeding behaviour. This book brings together the ideas of several subdisciplines of psychology and related disciplines, in terms of what they can tell us about the influence on the choice of food. It is organized into five main sections covering: biological models of choice of food and learning influences on the choice food society affects the food choices of life and change of diet. The contributors are all international leaders in their respective fields and together provide an overview of the understanding of the food choices of consumers. This book will be of interest to these research nutrition, Dietetics and psychology. To learn more...
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