Product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you. In simple terms, product publicity is the "secret pathway" to business success everyone wants. Regardless of what kind of business you are operating, you should want, and strive for, as much publicity for your business and your products or services, as possible. After all, it's "free advertising" that is essential to the growth of your business.

The first, and basic form of obtaining publicity is through what is known as the press or news release. This is generally a one page story about your business, your product/service or an event/happening related to your business that is about to, or has recently occurred. These publicity stories are generally "shot-gunned" to all the various media: local newspapers, radio and TV, and trade publications.

Problem number one is getting the people to whom you have sent these publicity stories, to use them - publish or broadcast them. And this leads us back to the "right way" of writing them and sending them in.

Download more tips from "HOW TO OBTAIN FREE BUSINESS PUBLICITY" ebook

We've listed a number of home-based business and franchise opportunities in this home based business ebook based on the latest information available to us. From this assortment of listings, you will probably recognize some that will have a definite appeal for you. This is the first step to taking off with your own business: knowing what you want to do. Beyond that, if you have the fortitude to plow through the first few months, you will ultimately be successful.

A number of these businesses will have you involved as a sales representative of the company, working out of your own home. While many people feel "turned off" by sales people, remember the important part a salesperson plays in any business.
You're ready to begin your search! The following pages will list a number of opportunities. We hope one of yours is there for you!

Download ebook Home based Business for Fun and Profit

Got a great MLM company, but NO upline support? Or do you need the keys to help you find a great company?

Get it all in "Success In 10 Steps." You'll learn insider secrets from 26 years in network marketing. NO affiliate links. No companies are mentioned. It's just the straight scoop. It's free. "Success In 10 Steps" is the Complete Network Marketer's Desk Reference.

Download "Success In 10 Steps"...

A guide to creating a professional looking ebook including: Researching, Brain-storming, Designing and compiling your ebooks, uploading your ebook, writing effective sales copy, creating a download link, promoting your ebook, accepting payment, increasing your ebook sales and much more.

Download Ebooks: A Complete Guide to Self Publishing

FREE E-BOOK How To Create Multiple Streams of Niche Profitability
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=67
If you're looking for a great way to significantly increase
your profits, this report is for you -- quick tips for
maximizing your niche product's profitability.

FREE E-BOOK : 10 Basics for Starting Your Online Business
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=22
There are ten basic steps to initiating and cultivating your
dream of starting of your very own Internet-based business.
The steps begin the moment you first conceptualize your
dream and they culminate with continued revenue from your
customers.

Some of the most powerful Internet marketing techniques don’t cost a penny!
As a speaker for years on web site promotion, Garland Coulson, "The E-Business Tutor" has spent 1,000s of dollars and 100s of hours testing Internet marketing techniques and tools.
Guess what? Most of them failed miserably!

To his surprise, it was the FREE and low cost techniques that worked!

In this free, downloadable e-book ,Garland shows you how to reach 1,000s of people in your target market EVERY WEEK without spending money. These techniques are spam-free, tested, proven, and used by many successful businesses.

by: John Foley

Ebooks are part of the new frontier of cyberspace.

They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.

Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor.

You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.

Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your ebook.

You don?t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials.

You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

About The Author
John Foley PhD MBA
http://www.marketing-growth.com