The emergence of new media has stimulated debate on the Visual power to dethrone the cultural importance of the textuality and print. Some scholars celebrate the proliferation of digital images, arguing that it suggests a return to a pictorial age when knowledge was communicated through images and words. Others argue that the inherent conflict between the texts and images create a battlefield between feminized and seductive of the image and the male rationality of the printed word. Eloquent images suggests that these evil debates include the dynamic interaction that has always existed between the word and the image.Arguing that complex relationship between text and image in the new media does not represent a radical departure from the past, the book examines uses rhetorical and cultural speech and image, historically and currently. It shows that the complex relationships, interpenetration between verbal and Visual communication systems were already evident in the hieroglyphic writing and ancient rhetoric and persist in the work of classical rhetoricians, in cultural studies, technology, even in the distinctions in the binary of digital environments. Trials of mix of critical theory and practice of design to explore the often contradictory relations of the word and the image. All call for based approaches theoretically hypermedia design. To learn more...
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